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About

A photographer
who thinks like
a director.

I'm Emanuele Minerva. Born on the island of Ischia and based in Milan since 2019, I've worked as a professional photographer since 2013, specialising in advertising photography, videomaking and brand strategy.

My approach is simple: every image starts with a single, clear idea, then I protect that idea all the way to the final frame. Light, composition and timing aren't decoration, they're the argument for why a brand deserves your attention.

I work across two worlds I love: automotive, where the challenge is to give a machine a soul, and food & beverage, where the goal is to make you feel hunger and thirst through a screen.

Everything runs through EM·LAB, my Milan studio, concept, art direction, photography, motion and finishing under one roof, so nothing gets lost in translation between the idea and the result.

Emanuele Minerva

Signature beverage photography by Emanuele Minerva
2013Shooting professionally
IschiaWhere it started
MilanoWhere EM·LAB lives
2Core specialisms
Capabilities

What I do

From the first idea to the final grade, one point of contact, one vision.

01

Advertising Photography

Campaign, catalogue and editorial imagery built to sell a product and a feeling.

02

Video & Motion

Short films, social content and brand videos, from storyboard to final cut.

03

Automotive

Studio and location car photography and film, with an eye for reflection and movement.

04

Food & Beverage

Styling and shooting plates, menus and cocktails that trigger appetite instantly.

05

Brand Strategy & Art Direction

Positioning, mood and visual language so every frame speaks the same brand voice.

Let's work together

Tell me about your brand.

Get in touch